12:05™ as a brand originated five minutes past midnight 4 of July in Provincetown, Massachusetts in the mind of Artist and Designer Javier Echenique.
A date of significance marking the date of birth of its creator and also the time 12:05, when an unforgettable connection took place, a moment that Javier decided to immortalize with the creation of a clothing line.
The backdrop for the inspiration of this collection is the gorgeous, artistic and bohemian Cape Cod in New England.
Initially, it is oriented to the male market; t-shirts, shorts, hoodies, tank-tops, polo shirts and exclusive accessories with the recognizable signature of the artist. It is a fusion of art and fashion.