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Inspiration

 

 

12:05™ as a brand originated five minutes past midnight 4 of July in Provincetown,  Massachusetts  in the mind of Artist and Designer Javier Echenique. 

A date of significance marking the date of birth of its creator and also the time 12:05, when an unforgettable connection took place, a moment that Javier decided to immortalize with the creation of a clothing line.

The backdrop for the inspiration of this collection is the gorgeous, artistic and bohemian Cape Cod in New England.

Initially, it is oriented to the male market; t-shirts, shorts, hoodies, tank-tops, polo shirts and exclusive accessories with the recognizable signature of the artist. It is a fusion of art and fashion.


THE CREATOR/DESIGNER

 

Javier Echenique-Vico was born in Madrid to a family of artists. He is the son of Maria Teresa Vico, piano teacher, and Angel Echenique Ubide, one of the founders of modern Radio and TV in Spain and a talented painter. Grandfather, Angel Echenique Pardo, was Secretary General at El Prado Museum in Madrid and young Javier found himself growing up among a unique entourage of artists and intellectuals. His deep syncretism, trademark of all his artistic endeavors is direct heritage of those days.

A versatile entrepreneur in the fields of gastronomy and radio broadcasting, Javier enriched Madrid with his personal input. 

A graduate in Advertising and Marketing, he later studied Design and Art History in Lisbon. During his 5 year stay Javier, as marketing director, was behind the most daring and outrageous advertising campaigns for many of the international brands we all love. 

Not satisfied with this, he started a successful career in interior design. Private residences and hotels in Cascais and Estoril, along the Lisbon coastline, saw their past glory reinstated thanks to his devotion for beauty.

He later moved to Buenos Aires and, again, his two story turn-of- the-century house in Palermo Soho made it to the cover of many prestigious Latin American and US design magazines. He lived in Argentina for 7 years during which he developed projects for local and foreign investors. 

His colorful landmark creations have made a lasting imprint in the local design scene.

Since 2011 established in the US between Cape Cod and California, Javier continues to devote his time to the applied arts in architecture and interior design as well as to his life passion; painting. 

Simultaneously he currently is launching this clothing line, a new concept for East Coast Prêt-à-Porter… and beyond.

 

THE ARTWORK

For further info about the artwork made of sand and acrylic exhibited in the website/look book/brochures please visit http://www.echenike.com/artwork/